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Gucci in 2004 |
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Excerpts
The PPR GroupFrançois Pinault of the Pinault group started PPR in the early 1960s as a timber trading firm. Over the years, PPR had expanded by 'combining acquisitions with organic growth' and become a leader in specialized distribution in Europe... The Gucci groupThe world's number three luxury goods company, Gucci designed, manufactured and distributed top-quality products including ready-to-wear apparel, handbags, luggage, leather goods, shoes, time pieces, jewelry, ties and scarves, eyewear, fragrances, cosmetics and skin care products... Rescuing the BrandOnce back in the saddle, Maurizio focused on rescuing the Gucci brand. An indiscriminate licensing spree had resulted in some 22,000 products, including tennis shoes, playing cards, and cigarette holders, bearing the Gucci name by the late 1980s... RestructuringBetween 1991 and 1993, Gucci's total losses amounted to $102 million. Strapped for cash by the fall of 1993, Gucci was unable to finance new collections and advertising or even to pay suppliers and employees. Investcorp stood willing to rescue Gucci, but only if Maurizio stepped down...
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